ARSENAL is the visibility and trust system created by Hired Guns Agency. It's designed to help B2B brands show up consistently with real expertise—so buyers recognize and trust them over time. It's not a posting service or a one-off campaign. It's a structured monthly system that turns one expert capture into consistent, platform-native presence.

ARSENAL works best for B2B companies with: Long or considered sales cycles, buyers who research before reaching out, and leaders willing to share real expertise publicly. It's especially effective for founders, executives, dealer principals, and subject matter experts who want to build credibility without becoming full-time content creators.

It's probably not a fit if you're looking for: Quick spikes in attention, viral growth tactics, fully ghostwritten thought leadership, or short-term campaign bursts. ARSENAL is designed for steady, compounding visibility—not fast noise.

No. Automotive is an industry we know exceptionally well. Shaun has worked in the automotive space for more than 30 years and is widely known and respected within the industry. That depth of experience gives us a strong understanding of how trust, leadership visibility, and reputation shape buying decisions in that vertical. That said, ARSENAL was not built for one industry. It was built around how modern B2B buyers behave. ARSENAL works in any B2B industry where sales cycles are longer, trust is earned before purchase, and buyers evaluate expertise before they engage. If your buyers learn before they buy — ARSENAL fits.

On average, about 3–4 hours per month. That typically includes: One strategy meeting (about 60 minutes), one capture session (about 60 minutes), a short monthly questionnaire, and light review and approvals. You show up for the capture. We handle the system.

That's completely normal. Each month begins with a strategy conversation where we identify topics, angles, and priorities. We build structured talking points and guide the capture so you don't have to 'perform.' You don't need to be a content creator. You just need real experience. We help translate it clearly.

No. Most leaders aren't 'camera people.' They're operators. The process is structured to feel conversational and natural. Preparation and clarity matter more than performance.

Because buyers build trust with people before they trust companies. In most industries, founders and executives have more reach and engagement on LinkedIn than their business pages. ARSENAL is designed to lead with personal visibility first, then reinforce with company presence.

This is organic visibility. You may notice early engagement quickly, but meaningful recognition and trust build over time. Most clients begin to feel the compounding effect after several months of consistent presence. ARSENAL is designed for durability—not short-term spikes.

We track standard metrics like reach and engagement. But in B2B, the strongest signals often show up outside dashboards: 'We've been following you.' 'I see you everywhere.' 'You were already on our shortlist.' Those moments indicate familiarity and trust are building.

Not necessarily. For many brands, ARSENAL becomes the layer that makes everything else work better: Outbound conversations feel warmer, paid campaigns convert more efficiently, referrals increase, and sales conversations require less convincing. It strengthens the overall marketing ecosystem.

Interview Engine is intentionally designed as Personal Visibility First. Its primary purpose is to build recognition and credibility through the executive's LinkedIn Personal Profile — where trust forms fastest in B2B. If you'd like to extend that visibility to your LinkedIn Business Page, we offer an optional add-on called LinkedIn Brand Footprint Expansion. The system and capture stay the same. The distribution footprint expands.

We don't sell volume. We build systems. Hired Guns Agency created ARSENAL to give B2B brands a repeatable way to turn expertise into consistent market presence. The goal isn't noise. It's recognition.

No. ARSENAL isn't designed to simply fill a calendar with posts. It's built to create consistent recognition and trust over time. The monthly cadence is a result of the system — not the goal. The goal is durable market presence.

No. We don't invent thought leadership. We extract it from the people who actually do the work. ARSENAL is built around real expertise and real voice — structured and translated for the platform, but always authentic to you.