Behind The Bullet: marketing maverick
At Hired Guns, we embody the maverick spirit…unconventional, independent, and blazing our own trail in the marketing landscape. Led by Shaun Raines, a digital marketing rock star with over 20 years of experience, we're not here to play by the old rules. Shaun's journey from aspiring musician to industry influencer has equipped him with invaluable insights, shaping the ethos of our agency.
Born out of decades of sales and marketing wisdom, Hired Guns Agency stands as a beacon of innovation. We're not just another content creation agency; we're pioneers, crafting narratives that resonate and drive results. From setting up brand new podcasts and offering hosting services to creating reels and a plethora of written assets, we're here to amplify your voice in the digital realm.
Ten years ago, marketing teams relied on collecting phone numbers and email addresses in a bid to attract new customers. Fast forward a decade, and despite technological advancements and improved tracking capabilities, many are still stuck in this rut. Yet, it's clear: this approach, fixated on generating high volumes of low-quality leads, is fundamentally flawed. The traditional demand gen models are failing.
Inspired by marketing thought-leaders, Shaun recognizes the urgent need for a paradigm shift. To meet the demands of modern buyers, he believes there are three critical reasons why companies must realign their marketing strategies:
Empowered Buyers: Today's consumers wield unprecedented access to information, allowing them to navigate the purchasing journey independently.
Influenced Expectations: The consumer landscape has been reshaped by B2C/DTC models, fostering an expectation of seamless, personalized interactions even in B2B transactions.
Digital Word-of-Mouth: In an era dominated by online reviews and peer recommendations, traditional sales tactics like cold calling are met with skepticism and resistance.
At Hired Guns, Shaun is at the forefront of this revolution, armed with a potent weapon: the podcast. Through strategic storytelling and engaging content creation, he empowers companies to break free from the shackles of outdated marketing practices. Whether it's challenging the status quo or amplifying brand narratives, at Hired Guns, we're not just about disruption; we're about results.
Our mission is clear: to deliver an affordable, dependable, and exceptional content strategy tailored to your needs. By harnessing your expertise, we empower you to navigate the ever-changing digital landscape with confidence. So, if you're tired of the same old song and dance, it's time to make a change. Let us be your partners in progress, breathing new life into your brand with content that resonates, engages, and inspires. Take aim, and let's hit the bullseye together.
Reloading your marketing strategy
aim with precision
Hired Guns creates content that is tailor-made to hit the mark with your audience, so focus on posting it where they congregate online.
Our podcast distribution network is robust, but if they're simply locked onto platforms like LinkedIn, Instagram, or YouTube, don't reload elsewhere. Take aim with reels and shorts, firing your content directly onto their preferred platforms.
Embracing this strategy fires-up your reach and influence, and placing your content into their browsing experience, seamlessly boosts engagement.
Ready. Aim. Fire!
be strategic
Crafting exceptional content is a time-consuming challenge, especially when editing is added to the mix.
At Hired Guns, we understand this struggle all too well.
That's why we offer a solution: with just one podcast recording a month featuring your resident expert, we handle the production, editing and content creation for you.
This frees you up to focus on strategic promotion while we ensure your content shines; driving impressions, audience growth, and ultimately, revenue.
Let us handle the dirty work while you reap the rewards.
hit the mark
With a stellar organic content strategy, you’re maximizing your firepower. Exceptional content acts as your catalyst, igniting a wave of engagement.
Viewers and algorithms lock onto it like a well-aimed shot, boosting it’s influence. Your audience becomes your allies, spreading the message far and wide. As a result, your other marketing and sales endeavors become smoother, fueled by the energy of captivating content.
Using Hired Guns to consistently churn-out fresh, organic content every month is a sure fire way to hit the mark every time.
Use the right ammo
In the business arena, visibility is key to success. Brands that capture the most attention are perceived as industry leaders.
Great organic content acts as ammunition for your brand, propelling your brand to the forefront of the market.
With engaging content, you establish yourself as a force to be reckoned with in your field. Your audience recognizes you as the go-to authority, while newcomers are drawn in by your magnetic content.
Trust Hired Guns to produce bulletproof content. We’ve got your back.